Opened in 2015, the two-storey space brings to life not just ERDEM’S collections, but the world of the female characters who inspire him.

The store is curated with a selection of paintings and books from Erdem’s private collection including art by Andy Warhol, David Hockey and Jean Cocteau.

“The idea was to create a space about my woman – her pied-a-terre in Mayfair, it is her environment.” Creative Director, Erdem Moralioglu says, “It belongs to her.”