Designed by P. Joseph Architecture & Design, ERDEM's new two-level flagship is housed within a 1920s Art Deco building.
The store reflects ERDEM's signature style: warm, textured materials such as canvas, plaster and wood, sit alongside clean, modern elements in steel and glass, creating a refined yet intimate environment.
“After ten years in Mayfair, our expansion to Sloane Street represents a natural evolution,” says Creative Director, Erdem Moralioglu. “If South Audley Street feels like her private home, then Sloane Street is her studio – a space full of energy and expression.”
