Privacy Policy

Erdem Moralioglu Limited (ERDEM) is committed to respecting your privacy when you submit Personal Data to us on our website Erdem.com or at our ERDEM store. This Privacy Policy describes how we will use the Personal Data you choose to give to us through your use of this website.

In this Privacy Policy, Personal Data are the details you provide to us when you decide to register within sections of the site, in-store or a sales event. It is personally identifiable information including your name, address, telephone number, email address, financial details, username, password and other information which you may disclose to us.

By using our services you agree to us using your Personal Data as described in this Privacy Policy. You do not have to provide Personal Data to access this website, but if you do not supply certain information you will not be able to access some of its areas and facilities.

HOW WE COLLECT PERSONAL DATA ABOUT YOU

Generally, we collect your information when you decide to interact with us. This could include purchasing online, over 
the phone or at our store, or when you sign up to receive emails from us. We also look at how users journey through
 our website, so we can offer the best possible experience. The ways we collect information are listed below.

• When you register or use erdem.com (the ‘Website’)
• When you are registered on the ERDEM customer relationship management system in store
• When you contact ERDEM by telephone or email
• When you sign up to receive emails from us at any shopping or press events
• When completing any forms for transactional, employment or other purposes
• When you buy products from ERDEM whether in-store or via the Website
• When you visit our website, we may use cookies to help make the experience of using our website better and to personalise the service you receive from us. The means we will be able to remember your previous visits and track 
the pages on our website that you visit. For more information, please see our Cookie Policy. When you visit www.erdem.com our web server may automatically record your public internet protocol (”IP”) address.

THE DATA WE COLLECT ABOUT YOU

We only collect and store the Personal Data about you that’s necessary to carry out our business, provide the service you’ve requested and to keep you up-to-date on news about ERDEM. We collect and store Personal Data you submit when you register or make a purchase on this Website, in-store or at an ERDEM sales event. We will ask you to input and will collect personal details such as your name, email address, billing and delivery addresses, telephone number, payment details, date of birth, appointment booking and information given during the appointment, alteration and repair requests, automatically populated IP address, and information from cookies. The type and level of information requested or obtained will depend on the services you use (for example, whether you are simply browsing the website or making a purchase).

Social Media – Depending on your settings or the privacy policies for social media and messaging services like Facebook, WhatsApp or Twitter, you may give us permission to access information from those accounts or services.

HOW WE USE THIS DATA

Personal Information provided or collected via this website, in-store, at a sales event or otherwise will only be used or disclosed for the following purposes:

To carry out our business and to provide a service or carry out a contract with you:

• To process the registration of your account and maintain your account
• To provide you with customer service, manage any order that you place with us and to address any questions or complaints you may have
• For statistical purposes to improve the website and its services to you
• To monitor and/or keep records of our email and other communications with you
• To process payments or refunds, to protect against or identify possible fraudulent transaction. ERDEM does not store any payment card numbers once the transaction has been completed. We share your personal information with credit card companies and other payment providers.
• To process your tax free rebates. We share your personal information with HMRC.

Where we have your consent:

• To send you marketing updates via email about all the latest news, events and offers at ERDEM. You can unsubscribe at any time by clicking the link in any email. We share your personal information with a selection of third party email marketing providers who assist us in delivering our email marketing campaigns.
• To notify you about new or recently available product.
• To use your details to show you advertising on such Social Media platforms as Facebook and Instagram or via other third party advertising that may appear on other websites you use. Online advertising channels we may use are digital display, video on demand, search engine marketing, paid social – these are all on third party sites or platforms.

Where we have justifiable reason and legitimate interest:

• Responding to customer service enquiries raised in the store, online, social media or on the phone.
• Send an abandoned basket email via a third party supplier, eKnow.
• Analyze aggregated customer information with interactions that customers have with ERDEM in order to continually improve the products and services we offer through our sites. We do this using Google Analytics.
• For classifying our audience into groups or segments, using shopping habit information regarding your personal or professional interests, demographics, experiences with our products and contact preferences. We do this using our retail management software, Eurostop.
• Measure and understand how our customers respond to various marketing activities so we can ensure our activity is well targeted, relevant and effective.
• Detect and reduce fraud and credit risk.
• To administer this website and the safety of our computer systems and networks as permitted or required by authorities or otherwise required by a court order, or other legal process. We may use your personal data for legal compliance and to enforce our legal rights and defend ourselves against legal claims, to enforce our Website Terms of Use or other agreements or policies or as otherwise required by applicable laws and/or regulations.

HOW TO OPT OUT

By registering an account online , in-store or at a sales event or by making a purchase online or in-store, you will be given the option to receive updates on new products, news, special offers, events of interest and promotions. You can choose not to receive marketing communications from us at any time by:

• Using the unsubscribe facility in an email or other electronic communication from us
• Changing your email preferences within your registered account
• Sending an email to privacy@erdem.com
• Telephoning Customer Service on +44 (0) 203 327 3758

When contacting us, please specify the email address that you would like to be unsubscribed from (if it is different from the email from which you have contacted us). We will remove you from our marketing lists as soon as is reasonably practicable after you opt out.

HOW WE SHARE AND STORE PERSONAL DATA

Granted access to some or all of the Personal Data you provide or we collect, depending on the activity required. Such service providers are similarly GDPR compliant and will be restricted from using the Personal Data you provide other than as is reasonably necessary to perform their services for us. We will check any third party that we use to ensure that they can provide sufficient guarantees regarding the confidentiality and security of your personal data. We may also use service providers to assist us in aggregating and anonymising such information, so that it does not include any information from which any individual can be identified. In circumstances where Erdem Moralioglu Limited sells all or part of its business, your Personal Data may be transferred to the purchaser.

Your Personal Data may be transferred and stored outside the European Economic Area and be processed by staff who work for us or for one of our suppliers outside the European Economic Area. By submitting your Personal Data, you are agreeing to this transfer, storing or processing.

We want you to feel confident using this website and otherwise dealing with us in store and on the phone. We will take reasonable steps to ensure that your data is treated securely and in accordance with this Privacy Policy. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your Personal Data, we cannot guarantee the security of your Personal Data transmitted to our site.

ACCESS TO, OR UPDATES TO PERSONAL DATA

You can ask us to update, correct or provide you with a copy of the Personal Data we hold about you. You can make a request by writing to privacy@erdem.com

GENERAL

As our business changes regularly we may need to change the way we gather and process your Personal Data. If we do this we will publish a new version of this Privacy Policy on this website, so you should check this Privacy Policy regularly. Unless otherwise stated, our current Privacy Policy applies to all the Personal Data we have about you. By continuing to use the website or services in-store, you accept the version of the Privacy Policy current at the time of your use. We recommend that you check this page for updates from time to time.

Erdem Moralioglu Limited’s registration number on the register of data controllers maintained by the Information Commissioner is ZA041135.