The Spring Summer 22 collection is a love letter to London’s idiosyncratic soul, told in a dance between two extraordinary and timeless women: Edith Sitwell and Ottoline Morrell. Together, they encapsulate the city’s fervent spirit which, for Erdem, is an endless inspiration.

They were enigmatic characters who lived on the peripheries between myth and reality. Both were six feet tall, with strikingly sculpted features. Neither was interested in fitting in. On the contrary, they relished standing out. Both dressed independently from the fashions of their times, forging their identities through flamboyance and eccentricity. They were fetishized and ridiculed for the intensity of their otherness, variously described as neurotic, exquisite, pretentious, demonic even. It is their passionate individualism that we celebrate here today.


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