London Flagship Store
70 South Audley Street W1
Now open at 70 South Audley Street in London's Mayfair, the 2000 sq ft two-storey ERDEM flagship store brings to life not just Erdem’s collections and accessories, but the world of the female character that is his inspiration.
“The idea was to create a space about my woman – her pied-a-terre in Mayfair, it is her environment.” Erdem says, “It belongs to her.”
The store will carry the brand’s luxury ready-to-wear and accessories collections. To celebrate the opening of his new store, Erdem has designed exclusive styles from the pre and main A/W15 collection. The South Audley street store will continue to sell exclusively designed products and a range of accessories including small leather pouches and silk scarves.